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If you are an Amazon seller, you may have heard of A+ content. A+ content is a feature on Amazon that allows you to enhance your product pages with multimedia content, such as videos, images, and additional text. In the UK, A+ content is referred to as Enhanced Brand Content (EBC), but it serves the same purpose. A+ content is available to Amazon sellers who are registered in the Amazon Brand Registry. The Amazon Brand Registry is a program that helps brand owners protect their intellectual property and create an accurate and trusted experience for customers on Amazon. Once you...

As one of the largest e-commerce platforms in the world, Amazon provides an enormous opportunity for businesses to reach millions of potential customers. With over 200 million active customers and billions of products listed, Amazon can be a powerful tool for businesses looking to increase their visibility and sales. However, managing advertising on Amazon can be complex and time-consuming, especially if you're not familiar with the platform. That's where an Amazon agency comes in. An Amazon agency is a company that specializes in managing advertising campaigns on Amazon. They have the knowledge and expertise to create and optimize campaigns that...

Amazon Seller Central is an online platform that provides sellers with a range of tools and resources to help them manage their Amazon business. It is constantly evolving with new updates and features, and February was no exception. In this blog post, we'll discuss some of the significant Amazon Seller Central developments in February. Amazon Advertising Updates Amazon announced new features in Sponsored Display Ads in February, allowing sellers to target specific audiences based on their shopping habits and interests. They can now also include multiple products in a single ad, making it easier to showcase their offerings and drive...

In today's highly competitive e-commerce landscape, it is crucial for businesses to optimize their shipping and fulfillment strategies to meet the expectations of their customers. One program that has been gaining popularity among sellers on Amazon UK is the Small and Light program. What is Amazon's UK Small and Light Program? The Small and Light program is a fulfillment program offered by Amazon UK that is designed specifically for small and lightweight items. This program is intended to help sellers reduce their fulfillment costs, increase their margins, and compete more effectively with larger retailers. To participate in the Small and...

Amazon FBA (Fulfillment by Amazon) is a service provided by Amazon that allows sellers to store their products in Amazon's fulfillment centers. Once an order is placed, Amazon picks, packs, and ships the product to the customer on behalf of the seller. This service is available for both small and large businesses, and it has become increasingly popular in recent years. How does Amazon FBA work? To use Amazon FBA, sellers first need to sign up for the service and create a seller account on Amazon. Then, they need to send their products to Amazon's fulfillment centers, where they will...