Amazon Seller Central News February 2023
Amazon Seller Central is an online platform that provides sellers with a range of tools and resources to help them manage their Amazon business. It is constantly evolving with new updates and features, and February was no exception. In this blog post, we'll discuss some of the significant Amazon Seller Central developments in February.
- Amazon Advertising Updates
Amazon announced new features in Sponsored Display Ads in February, allowing sellers to target specific audiences based on their shopping habits and interests. They can now also include multiple products in a single ad, making it easier to showcase their offerings and drive more sales.
- New Fulfillment Network Fee Changes
Amazon announced fee changes for its Fulfillment Network in February. The changes included an increase in monthly storage fees, removal of minimum long-term storage fees, and a decrease in removal fees. These changes may impact sellers' fulfillment costs and overall profitability.
- Enhanced Brand Content Update
Amazon released new Enhanced Brand Content (EBC) templates in February, allowing sellers to create more engaging and informative product pages. The new templates include interactive modules like comparison charts and videos, making it easier for shoppers to learn more about a product and make an informed purchase decision.
- Improved Inventory Dashboard
Amazon launched an improved inventory dashboard in February, providing sellers with more visibility into their inventory levels and shipment statuses. The new dashboard includes features like shipment tracking, inventory alerts, and estimated restock dates, making it easier for sellers to manage their inventory and avoid stockouts.
- Introduction of Amazon Posts
Amazon Posts is a new social commerce feature that allows brands to create shoppable content and engage with customers on Amazon. Brands can now create posts that showcase their products, lifestyle imagery, and brand stories. Customers can then engage with the content and make purchases directly from the post.
In conclusion, Amazon Seller Central is constantly evolving, and these developments in February demonstrate Amazon's commitment to providing sellers with the tools and resources they need to succeed on the platform. Sellers should stay up-to-date with these changes to maximize their sales and profitability on Amazon.