What is Amazon's Handmade?

Amazon Handmade: The Platform for Artisans and their Unique Creations

If you’re looking for handcrafted and artisanal products, Amazon Handmade is the perfect place to start. Launched in 2015, the platform is a marketplace that exclusively focuses on handmade goods. It offers a way for artisans to showcase their creations to a global audience, while also providing customers with access to unique, one-of-a-kind items.

Handmade Goods: What They Are and Why They Matter

Handmade goods are products that are crafted by hand, rather than mass-produced in a factory. They are often made using traditional techniques and materials, and can vary in quality and style. Because they are made by skilled artisans, handmade goods are usually more unique and personalized than mass-produced items.

Handmade goods have a long and rich history, dating back thousands of years. They have been valued for their beauty, quality, and craftsmanship. However, in recent years, the market for handmade goods has expanded beyond traditional craft fairs and local markets. Amazon Handmade is one of the platforms that has made it possible for artisans to reach a global audience.

What is Amazon Handmade?

Amazon Handmade is a marketplace created by Amazon that specializes in handmade goods. It provides a platform for artisans to sell their products to customers around the world. The platform is distinct from Amazon's primary marketplace, as it is solely dedicated to handmade items.

One of the key benefits of Amazon Handmade is that it offers artisans access to a huge customer base. Amazon has millions of customers worldwide, which means that artisans can reach a much larger audience than they could through traditional channels. This can be particularly helpful for small businesses that are just starting out.

How Does Amazon Handmade Work?

To sell on Amazon Handmade, artisans need to apply for an account and be approved by Amazon. This process helps to ensure that all the products listed on the platform are truly handmade. Once approved, artisans can create product listings, set their prices, and manage their inventory. They are responsible for fulfilling orders and handling customer service.

Amazon charges artisans a referral fee for each item sold on the platform. This fee varies depending on the product category and the selling price. Artisans are also required to pay a monthly subscription fee for the Professional Selling Plan. However, Amazon provides a range of tools and resources to help artisans succeed, including analytics, advertising, and customer support.

What Can You Find on Amazon Handmade?

Amazon Handmade offers a wide range of products, including jewelry, home decor, clothing, stationery, and art. Each item is carefully crafted by hand, and many are customizable or made to order. This means that customers can find unique, personalized items that are not available anywhere else.

In addition to supporting small businesses and artisans, shopping on Amazon Handmade can be a great way to find unique gifts. Whether you’re looking for a special birthday present, a wedding gift, or a piece of art for your home, you’re sure to find something that fits the bill.


If you're looking for handmade goods, Amazon Handmade is a great place to start. The platform provides a way for artisans to reach a larger audience, while also allowing customers to purchase unique, handcrafted items. Whether you're a maker or a buyer, Amazon Handmade is a community that celebrates the art of handcrafting and the value of unique, one-of-a-kind creations.

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